Pride by Side supports initiatives and organisations that are creating positive outcomes for LGBTIQ+ people or communities.
We work with nonprofits, social enterprises, businesses, and governments around the world to help them build their internal capacity and strengthen their connections within the LGBTIQ+ ecosystem.
We do this by helping initiatives better understand their capacity needs, matching them with experts, collating resources, and creating a range of other opportunities such as workshops and events.
With less than 0.026% of global philanthropy directed to LGBTIQ+ causes, Pride by Side aims to turbocharge queer and ally-led efforts to make the world a better place for the community.
Capacity includes all the things an initiative needs to do and have to be successful. We often talk about capacity as the following:
1 · Impact and evaluation
e.g. impact strategy, outcomes measurement, theory of change, etc.
2 · Business and Governance
e.g. business strategy, financial modelling, operations, reporting, policy, etc.
3 · User and ecosystem
e.g. stakeholder engagement, research and insights, user mapping, co-design, etc.
4 · branding and communications
e.g. marketing strategy, branding, messaging and storytelling, social media strategy, etc.
5 · Systems and processes
e.g. internal processes, knowledge management, technical infrastructure, etc.
6 · People and Culture
e.g. wellbeing, values, diversity and equity, leadership, employee lifecycle, etc.
7 · LGBTIQ+ perspectiveS and experience
e.g. lived experience, advocacy, networks, community, intersectionality, etc.
“I’m feeling completely rejuvenated and motivated to keep going with the work we do, even though it can be hard at times. ”
Below are some of the faces and organisations we've collaborated with, supported, or have been supported by:
Google.org
x
Pride by Side
Initiatives across Asia-Pacific (APAC) working towards improved outcomes for LGBTIQ+ people and communities are under-resourced, underfunded, disconnected from each other, and stretched beyond their capacity.
Google.org, as part of Sydney World Pride 2023, provided funding to 13 LGBTIQ+ organisations from across the Asia-Pacific region, and invited Pride by Side to work with the funded orgs to build skills, capacity, and connectedness. Engagement commenced with an intensive, 2-day workshop in Sydney, Australia, and will continue with ongoing,bespoke support.
Branding and communication
Business and governance
Impact and evaluation
User and ecosystem
LGBTIQ+ perspectives and experience
APCOM
x
Pride by Side
In the wake of COVID-19, APCOM, Asia's largest NGO focussed on HIV/AIDS wanted to reaffirm its impact metrics and better understand how to best serve its communities.
Impact measurement specialists provided analysis and research to underpin recommendations for APCOM's future strategy, and in assessing the potential impact of those future projects.
Impact and evaluation
The Equality Project
x
The Social Story Co.
In preparation for their "Better Together" conference, The Equality Project wanted to better leverage and engage key audiences via LinkedIn.
As experts in impactful social media, The Social Story Co. created a bespoke LinkedIn Strategy to help support The Equality Project's work not only for the conference, but well into the future.
Branding and communication
Fairer Victoria
x
Pride by Side
Fairer Victoria, the group responsible for advising state government on embedding inclusion, access, and participation, wanted to measure progress towards a Victoria that is safe, well, and equitable for LGBTIQ+ communities.
Experts of impact measurement helped develop a strategic approach on which an outcomes framework could be built.
Impact and evaluation
LGBTIQ+ perspectives and experience
ScrolL
Update
Update
Update
New collaboration